In 2025, social media continues to be a powerhouse for real estate agents, helping them connect with potential buyers, establish authority, and generate leads. However, with platform algorithms evolving and AI tools becoming essential, agents need to adopt the latest trends to stand out and thrive in an increasingly competitive market.

In this blog post, we’ll cover 7 winning social media strategies for real estate agents that will help you stay ahead of the curve. From video formats and AI-driven content to platform-specific tactics, these strategies are designed to maximize engagement, grow your brand, and drive property lead generation.

1. Leverage Short-Form Video for Maximum Engagement

In 2025, video content is more popular than ever, with short-form videos leading the charge. Platforms like Instagram Reels, TikTok, and YouTube Shorts are perfect for real estate marketing because they allow agents to showcase properties in a dynamic and engaging way.

Actionable steps:

• Create property walkthroughs in short-form video format (15-30 seconds).

• Use AI tools like InVideo or Animoto to edit videos quickly and add captions.

• Highlight unique features of homes in a creative way to capture attention.

Metrics to track:

• Engagement rate (likes, shares, comments).

• Watch time and completion rate for each video.

• Increase in followers or subscribers from video content.

2. Build Relationships Using Facebook Groups

Facebook Groups remain a powerful tool for Realtor social media tips and lead generation. By participating in local groups or creating your own, you can position yourself as a knowledgeable resource and attract homebuyers or sellers in specific neighborhoods.

Actionable steps:

• Create a local real estate group (e.g., “Buying in [City] 2025”) to offer advice and insights.

• Regularly post neighborhood content, market updates, and listings.

• Respond to questions and offer free consultations to group members.

Metrics to track:

• Group growth (new members).

• Engagement within the group (comments, likes, active discussions).

• Conversion of group members to consultations or leads.

3. Host Virtual Tours and Live Q&A Sessions

In the age of remote buyers and convenience, virtual tours and live Q&A sessions offer a great way to engage with potential clients. Virtual tours allow buyers to “walk through” homes from anywhere, while live sessions can help address common questions and concerns.

Actionable steps:

• Use tools like Matterport to create 3D virtual tours for your listings.

• Schedule live Q&A sessions on Facebook or Instagram where you can discuss the market, new listings, or the buying process.

• Promote these events on all your social channels with reminders and engaging visuals.

Metrics to track:

• Number of attendees or viewers during live sessions.

• Interaction rate (questions asked, comments).

• Leads generated from virtual tours.

4. Utilize AI Tools for Personalized Content

In 2025, AI tools are transforming real estate marketing by enabling agents to create highly personalized content at scale. Tools like ChatGPT and Jasper AI can help generate blogs, property descriptions, and even social media posts that resonate with potential clients.

Actionable steps:

• Use AI tools to generate content tailored to your local market and specific audience.

• Automate responses to common client questions on your social platforms.

• Implement AI-driven chatbots on your website to interact with leads 24/7.

Metrics to track:

• Time saved in content creation.

• Engagement rates on AI-generated posts (comments, shares).

• Leads captured through AI-driven responses.

5. Boost Authority with LinkedIn Networking

LinkedIn continues to be a valuable platform for establishing professional credibility and networking in the real estate industry. In 2025, it’s not just about sharing listings—it’s about positioning yourself as a market expert.

Actionable steps:

• Publish articles on LinkedIn about market trends, industry insights, and homebuyer tips.

• Join real estate industry groups to share knowledge and engage with other professionals.

• Connect with local businesses to establish potential partnerships (e.g., mortgage brokers, home inspectors).

Metrics to track:

• LinkedIn profile views and connections gained.

• Engagement on published articles (comments, shares).

• Business partnerships or referrals gained through networking.

6. Create Hyper-Local Content for Neighborhood Engagement

In 2025, buyers and sellers are looking for agents who understand their specific neighborhoods. Creating neighborhood content that highlights local amenities, schools, market trends, and real estate insights allows you to connect with potential clients on a more personal level.

Actionable steps:

• Create Instagram carousels or short videos featuring local attractions, businesses, and events.

• Write blog posts about the best neighborhoods to live in and include home buying tips for each area.

• Use local keywords in your content to improve SEO and attract local traffic.

Metrics to track:

• Website traffic from local searches.

• Engagement on neighborhood-specific posts (shares, comments).

• Leads generated from localized content.

7. Focus on Visual Content and Interactive Tools

Visual content is king in 2025, and real estate agents should lean heavily into using high-quality images, virtual staging, and interactive tools. From stunning photography to virtual tours and live video walkthroughs, the possibilities are endless.

Actionable steps:

• Invest in a professional photographer or use editing tools to enhance listing photos.

• Use interactive tools like polls or quizzes on Instagram Stories to engage your audience.

• Offer free downloadable neighborhood guides as lead magnets to drive conversions.

Metrics to track:

• Increase in listing engagement (likes, shares).

• Traffic to listings with virtual tours or enhanced visuals.

• Leads captured from downloadable guides or interactive content.

Lead Magnet Ideas and Conversion Elements

As you implement these strategies, don’t forget to include conversion elements that turn social media engagement into actual leads. Here are a few ideas:

• Offer a free Comparative Market Analysis (CMA) for interested sellers.

• Create neighborhood guides as downloadable lead magnets in exchange for email addresses.

• Include clear CTAs on every platform, offering free consultations or virtual tours.

Downloadable Strategy Checklist:

• Build a content plan with short-form videos and Reels.

• Create or join Facebook Groups and engage with local communities.

• Host monthly virtual tours and live Q&A sessions.

• Leverage AI tools for personalized content.

• Use LinkedIn for professional networking.

• Create hyper-local content that appeals to neighborhood buyers.

• Invest in visual content and interactive tools for maximum engagement.

By following these 7 winning social media strategies for real estate agents in 2025, you’ll be able to grow your online presence, generate leads, and establish yourself as an expert in your local market.

Ready to implement these strategies and take your real estate marketing to the next level?

Send us your brief at sales@iris-studios.co.ke, and let’s create a tailored plan that will drive results for your business!