How to Build a Real Estate Sales Funnel That Actually Converts
If you’re in real estate and your leads keep ghosting or stalling, chances are… your sales funnel needs work. A well-designed real estate sales funnel doesn’t just generate leads — it warms them up, earns their trust, and nudges them toward closing. Let’s break down how to build a high-converting funnel that moves people from […]
Navigating Regulation: Understanding Kenya’s Advertising Standards
In today’s fast-paced marketing landscape, where brands compete for consumer attention across multiple platforms, understanding the legal and ethical boundaries is crucial. In Kenya, the Advertising Standards Board (ASBK)—under the umbrella of the Marketing Society of Kenya (MSK)—plays a key role in guiding how advertisements are created, distributed, and regulated. Whether you’re a marketing professional, […]