SEO vs. Paid Ads: Which One is Right for Your Business
Choosing between Search Engine Optimization (SEO) and paid ads is a key decision for any business looking to establish a strong online presence. Both strategies have their unique advantages, but which one is right for your business in Kenya? Let’s explore the benefits and limitations of each to help you make an informed choice. What […]
Google Ads vs. Social Media Ads: Which is Better?
As a digital marketer with over 20 years of experience , I’ve seen the rise and evolution of both Google Ads and social media advertising. Both strategies have their place in a comprehensive digital marketing strategy, but which one works better depends largely on your business goals, audience, and budget. Let’s explore the key differences […]
The Power of Gen Z: Why Their Economic Choices Matter for Your Brand
In today’s rapidly evolving marketplace, one demographic is causing ripples that cannot be ignored—Generation Z. Born between the mid-1990s and early 2010s, Gen Z has grown up in a world saturated with digital innovations, social media, and economic uncertainties. With an estimated spending power of over $143 billion in the U.S. alone, their economic influence […]
What Do Digital Marketing Agencies Do? My Experience at IRIS Development Studios
In today’s world, businesses are increasingly shifting away from traditional marketing methods and embracing the digital space. As someone who has worked at IRIS Development Studios, I’ve seen firsthand how digital marketing agencies can transform businesses, helping them reach their target audience, drive traffic, and increase conversions. So, what exactly do these agencies do, and […]
How a Digital Marketing Agency Works: A Complete Guide
In today’s digital-first world, businesses can no longer rely solely on traditional marketing tactics to reach their audience. Digital marketing has taken center stage, and for a good reason—it’s fast, measurable, and incredibly effective. But how do you get started, and more importantly, how can a digital marketing agency help your business grow? Whether you’re […]
The Essential Guide to Creating a Brand Identity That Resonates with Your Corporate Audience
In today’s competitive business landscape, a strong brand identity is no longer a luxury—it’s a necessity. For corporate audiences, your brand identity is more than just a logo or tagline; it’s the essence of who you are, what you stand for, and how you connect with your audience. Whether you’re launching a new brand or […]
Empathy Wins: How Putting People First Builds Brand Love
Let me take you on a quick journey. Picture this: You’re browsing online, mindlessly scrolling through ads. You’re bombarded by one promotional offer after another, and nothing feels real—just brands shouting at you, trying to sell, sell, sell. Then, you stumble on something different. It’s a brand that gets you, that understands what you care […]