Top 5 Ways Poor Web Hosting Hurts Your SEO Rankings in Kenya
(And What You Can Do About It) If you’ve built a beautiful website for your business, listed your products, and even invested in some online ads—but you’re still not ranking well on Google—your web hosting might be the silent culprit. At IRIS Development Studios, we’ve worked with dozens of businesses in Kenya to improve their […]
Digital Accessibility: Why It’s No Longer Optional for Businesses
In today’s fast-paced digital world, businesses need to ensure that their online platforms—websites, apps, and other digital interfaces—are accessible to everyone. Digital accessibility refers to the practice of making digital content and services usable for people with disabilities, including those with visual, auditory, motor, and cognitive impairments. While it may have once been seen as […]
How NGOs Can Leverage Digital Marketing to Boost Donor Engagement and Retention
In today’s digital landscape, NGOs need more than just good intentions to sustain their impact—they need strong, meaningful connections with donors. While traditional fundraising methods are still valuable, digital marketing offers new ways to engage supporters, inspire action, and foster long-term relationships. Here are key strategies NGOs can use to enhance donor engagement and retention […]
Why a High Click-Through Rate is Useless Without Conversions (And How to Fix It)
Introduction A high click-through rate (CTR) can make you feel like your marketing is working, but what if those clicks aren’t turning into sales, leads, or sign-ups? A strong CTR means people are interested in your content, but without conversions, it’s just empty traffic. In this guide, we’ll explore why a high CTR without conversions […]
The Marketing Agency Playbook: Are You Paying for Real Results or Just Reports?
Introduction Marketing agencies promise big results, but how often do those translate into real business growth? Many businesses fall into the trap of paying for reports filled with vanity metrics—likes, impressions, and engagement rates—that look good on paper but fail to drive real revenue. So, how do you know if your agency is delivering actual […]
Top 10 Digital Agencies in Kenya: Why IRIS Development Studios Leads the Pack
Kenya’s digital landscape has evolved rapidly, with agencies springing up to cater to the growing demand for innovative digital solutions. From branding to web development, these agencies help businesses thrive in a fast-paced online world. Here’s a look at the top 10 digital agencies in Kenya, with IRIS Development Studios taking the lead as the […]
SEO vs. Paid Ads: Which One is Right for Your Business
Choosing between Search Engine Optimization (SEO) and paid ads is a key decision for any business looking to establish a strong online presence. Both strategies have their unique advantages, but which one is right for your business in Kenya? Let’s explore the benefits and limitations of each to help you make an informed choice. What […]
What Do Digital Marketing Agencies Do? My Experience at IRIS Development Studios
In today’s world, businesses are increasingly shifting away from traditional marketing methods and embracing the digital space. As someone who has worked at IRIS Development Studios, I’ve seen firsthand how digital marketing agencies can transform businesses, helping them reach their target audience, drive traffic, and increase conversions. So, what exactly do these agencies do, and […]