Top 5 Ways Poor Web Hosting Hurts Your SEO Rankings in Kenya
(And What You Can Do About It) If you’ve built a beautiful website for your business, listed your products, and even invested in some online ads—but you’re still not ranking well on Google—your web hosting might be the silent culprit. At IRIS Development Studios, we’ve worked with dozens of businesses in Kenya to improve their […]
Why a High Click-Through Rate is Useless Without Conversions (And How to Fix It)
Introduction A high click-through rate (CTR) can make you feel like your marketing is working, but what if those clicks aren’t turning into sales, leads, or sign-ups? A strong CTR means people are interested in your content, but without conversions, it’s just empty traffic. In this guide, we’ll explore why a high CTR without conversions […]
Understanding Social Media Behaviors in Kenya: Insights for Digital Strategy
As the digital landscape in Kenya continues to evolve, social media plays a critical role in shaping how people connect, communicate, and do business. At IRIS Development Studios, we believe in the power of data-driven insights to help businesses create effective digital strategies. By analyzing social media behaviors, brands can better engage with their target […]
Top 10 Digital Agencies in Kenya: Why IRIS Development Studios Leads the Pack
Kenya’s digital landscape has evolved rapidly, with agencies springing up to cater to the growing demand for innovative digital solutions. From branding to web development, these agencies help businesses thrive in a fast-paced online world. Here’s a look at the top 10 digital agencies in Kenya, with IRIS Development Studios taking the lead as the […]
12 Budget-Friendly Digital Marketing Strategies for Nonprofits (Creative & Effective!)
As a nonprofit organization, you may often find yourself juggling between limited resources and the growing need to raise awareness for your cause. At IRIS Development Studios, we understand the challenges nonprofits face when it comes to digital marketing. That’s why we’ve compiled 12 creative, budget-friendly digital marketing strategies to help you make a lasting […]
Google Ads vs. Social Media Ads: Which is Better?
As a digital marketer with over 20 years of experience , I’ve seen the rise and evolution of both Google Ads and social media advertising. Both strategies have their place in a comprehensive digital marketing strategy, but which one works better depends largely on your business goals, audience, and budget. Let’s explore the key differences […]
The Power of Gen Z: Why Their Economic Choices Matter for Your Brand
In today’s rapidly evolving marketplace, one demographic is causing ripples that cannot be ignored—Generation Z. Born between the mid-1990s and early 2010s, Gen Z has grown up in a world saturated with digital innovations, social media, and economic uncertainties. With an estimated spending power of over $143 billion in the U.S. alone, their economic influence […]
What Do Digital Marketing Agencies Do? My Experience at IRIS Development Studios
In today’s world, businesses are increasingly shifting away from traditional marketing methods and embracing the digital space. As someone who has worked at IRIS Development Studios, I’ve seen firsthand how digital marketing agencies can transform businesses, helping them reach their target audience, drive traffic, and increase conversions. So, what exactly do these agencies do, and […]