Choosing the Right Digital Advertising Platform in Kenya: Facebook, Instagram, Google, or TikTok?
In the fast-growing digital ecosystem of Kenya, startups are spoiled for choice when it comes to platforms for running ads. But here’s the thing — not every platform will work for every business. Choosing the right one depends on your target audience, marketing goal, product type, and budget. So, should you put your money on […]
TikTok Ads Best Practices: What Works and What Doesn’t in 2025
TikTok is no longer just a space for dance challenges and viral memes—it’s a full-blown marketing powerhouse. With over a billion active users, businesses can’t afford to ignore the platform. But running successful TikTok ads isn’t as simple as throwing money at the algorithm and hoping for the best. If you’re looking to make the […]