You’ve spent hours creating content, running ads, setting up a website…
But leads still ghost you. Or worse — they go with the competition.

If that sounds familiar, you’re not alone.
Most real estate sales funnels fail for a few common — but fixable — reasons.

Let’s break down where funnels go wrong, and more importantly, how to fix yours so it actually brings in clients.

Problem 1: You’re Attracting the Wrong Audience

You can’t convert leads who were never a good fit to begin with.

How to Fix It:

• Niche down. Are you targeting first-time buyers? Luxury homes? Expats? Be specific.

• Use localized content and ads (e.g., “Best Homes in Kileleshwa Under 15M”).

• Create buyer personas so your messaging is laser-focused.

Problem 2: No Clear Path to Conversion

Many funnels are just confusing. A homepage with no CTA. Random blog posts. Broken links.

How to Fix It:

• Every page should have one clear goal: book a call, download a guide, view listings, etc.

• Use simple, high-converting landing pages for each stage of the funnel.

• Include a strong call-to-action (CTA) that feels natural but urgent.

Problem 3: You’re Not Following Up

The average real estate lead takes 7–10 touchpoints before converting. If you’re not staying in front of them — someone else is.

How to Fix It:

• Use automated email sequences to nurture leads (tips, testimonials, listings).

• Follow up personally when they take an action (e.g., downloaded a guide).

• Segment your leads based on behavior so your messages feel personal.

Problem 4: No Trust Builders

Would you trust someone with your biggest financial decision if their site looks sketchy or offers zero proof?

How to Fix It:

• Add testimonials, success stories, and Google reviews.

• Show social proof like sold property stats or logos of media mentions.

• Use video intros or walkthroughs to add a human touch.

Problem 5: It’s All About You — Not Them

Most funnels talk about the agent: “We’ve sold 100+ homes.”
Clients care more about how you solve their problems.

How to Fix It:

• Flip your messaging to focus on the client’s journey.

• Talk about their pain points, their goals, their ideal home.

• Position yourself as the guide, not the hero.

The Fix: Build a Funnel That Works With You

When done right, your funnel becomes your best salesperson:

• It attracts the right leads.

• It builds trust.

• It nurtures with value.

• And it gently guides people toward a decision.

Need Help?

At IRIS, we build real estate funnels that do more than just capture leads — they convert them. Whether you’re a solo agent or a growing team, we’ll help you map the buyer journey, craft compelling content, and automate the follow-up.

Let’s turn your funnel into a revenue engine.